EMPOWERING brands TO BE TOP OF MIND
2021-2022
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Evoking Delivery:
Branding
-Brand Messaging
-Stylescape
-Brand Identity
-Logo Development
-Style Guide & Brand Assets
BRANDHOUSE
BrandHouse a collaborative partner from strategy to action.
A Calgary based creative agency who believe on building memorable brands with the goal to help start-ups to take away the mental clutter, second guessing, overwhelm founders experience in having to make a million decisions to-go-to market when building a new business.
Edward Campbell Studio ventured along side Gill Co. Owner of BrandHouse into the development of this beauty of brand identity with the concept of bringing the detail orientation, creativity and problem solving of the Renaissance Era into the creative agency realm.
Brand Messaging & Stylescape
With the insights of Gill Co, we gather sufficient data to create BrandHouse messaging represented into the look - feel, tone - voice, beliefs - values to shape the culture, mission and vision of the company.
We defined 3 important words that describe the brand:
Expressive, Innovation and playfulness. With this and other insights provided by developing the company messaging we generated a graphic matrix called Stylescapes that help define the visual storytelling, behaviour and assets of The BrandHouse company. An important part of the strategy that will bring ease in a fast outcome when contemplating the creation of the touch-points such as stationery, their future social media, website and more.
Logomark & Style guide
The stylescape gave us a brand identity path to follow and explore creative. We created a minimal black stationery style that evokes the playfulness of BrandHouse identity with a brand new logomark for the identification of the company with horizontal, vertical and favicon applications. For internal and external brand purposes we also developed a Style Guide document for the company branding and marketing purposes.
What a playfull outcome!!!
Make sure you give them a follow @thisisbrandhouse
