CREATING AESTHETICALLY Pleasing PRODUCTS
2021-2022
—
Evoking Delivery:
-Art Direction Strategy
-Social Media
-Website
-Collateral
EVANS CONSOLES
A global leader brand in designing, equipping, and supporting mission-critical operations. They serve a diverse client base, including public safety, aviation, process control, utilities, technology, and numerous government agencies.
The goal to assist Evan Consoles in their brand direction started with designing visuals with a professional but conservative, premium but simple, and custom look & feel. A clean outcome also showcases their brand assets such as hexagons, tech lines concepts, icons, and more without taking out the attention of the product - service they offer to their customers. Users must understand Evans Consoles' product's purpose quickly and effectively through the brand identity.
Visual Strategy for Social Media & brand touchpoints
After creating a social media 12 grid template, we developed a visual strategy that could be expandable to generate consistency for fast recognition on different brand touch-points such as Instagram grid and posts, linked, youtube and Facebook profiles.
Website & Collateral
We developed graphics for a website blog and contact page to spread brand awareness that maintains the company look and feel keywords. Also, individual blog post graphics templates to help Evans Consoles marketing team streamline the consistency through the website, blog publications and brand collateral for print/digital material.
